Playtex Thinks Your Tampon Should Come With a Vaginal Steaming Kit in New Tongue-in-Cheek Campaign

The fun spot was created in partnership with Edelman


File this under something you never knew you needed—a tampon made with a Chilean alpaca fleece core, activated charcoal and probiotics to, “restore your delicate flora.” Who wants a boring old tampon made from cotton and rayon these days, especially when you can be extra and get a box of special Xtra tampons? No one. That’s who.

Playtex understands that in today’s “extra” world, where consumers want all the bells and whistles on every single product, the brand needed to step up its tampon game.

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