Planned Parenthood Responds to Supreme Court Ruling With Galvanizing Ad, 'Force of Nature'

The reproductive health care organization is doubling down on its fight for education, support and care

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When Justice Samuel Alito’s opinion draft for overturning Roe v. Wade leaked last month, an outpour of urgency was seen across the country—more specifically, calls for resources, support, protests and justice reached new heights.

In response to the Supreme Court’s decision to overturn Roe v. Wade last Friday, Planned Parenthood launched a new spot titled “Force of Nature” to aid in the fight for safe access to abortions and reproductive health. Anticipating the result, Planned Parenthood worked for months with its agency, Virtue—powered by VICE—to conceptualize and execute the impactful spot.

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