Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When Justice Samuel Alito’s opinion draft for overturning Roe v. Wade leaked last month, an outpour of urgency was seen across the country—more specifically, calls for resources, support, protests and justice reached new heights.
In response to the Supreme Court’s decision to overturn Roe v. Wade last Friday, Planned Parenthood launched a new spot titled “Force of Nature” to aid in the fight for safe access to abortions and reproductive health. Anticipating the result, Planned Parenthood worked for months with its agency, Virtue—powered by VICE—to conceptualize and execute the impactful spot.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in