Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Next time you go into a pitch meeting, you probably want to know what the client's business actually is.
Such is the helpful moral of this comedy video from Smartypants, a new branded content production company from New York-based Seftel Productions, that does not in fact have much to do with pants. Yet a pair of inept but entertaining strategy consultants, played by improv artist Rich Hollman and actor Jim Conroy, enthusiastically make a bid for Smartypants's pants business anyway.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in