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Next time you go into a pitch meeting, you probably want to know what the client's business actually is.
Such is the helpful moral of this comedy video from Smartypants, a new branded content production company from New York-based Seftel Productions, that does not in fact have much to do with pants. Yet a pair of inept but entertaining strategy consultants, played by improv artist Rich Hollman and actor Jim Conroy, enthusiastically make a bid for Smartypants's pants business anyway.