Pinterest Is Encouraging Users to Stay Inspired While Staying In

The platform teamed up with 72andSunny for an uplifting new spot

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As people isolated at home are using streaming platforms or copying choreographed TikTok dances for entertainment, Pinterest is hoping that its current and potential “Pinners” will lean on its app for encouragement at a distance.

Last week, Pinterest unveiled Stay Inspired, an uplifting video created with 72andSunny featuring visuals based on actual searches provoked by the uncertainty of the coronavirus pandemic.

Aptly titled pinboards that have emerged during the pandemic, such as “Don’t Panic,” “Things To Say to Scared Kids” and “Staying Close From Afar,” are displayed throughout the 60-second spot.



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