Cats aren't just great alarm clocks. They're also excellent sleeping masks.
Two gag infomercials for the Animal Foundation animal shelter in Las Vegas (created by agency R&R Partners) hawk exciting new multi-purpose products for your home—"Pet Cat" and "Pet Dog."
Dogs are surprisingly efficient vacuum cleaners and capable concierges. What else can they do? "The list goes on and on," the voiceover assures you—and you should pause it while it's scrolling by, because most of the options are great (even if maybe one too many is about warming some body part … as accurate as that may be).
The writing is sharp and funny, the acting perfectly overdone, and the voiceover as cheesy as possible—dead-on parody. Each pet even comes with a free accessory—for the dog, a leash, aka an instant gym attachment, and for the cat, a paper bag (it's better than having a TV).
So hurry up and don't miss out on this amazing opportunity. Litter box and Nature's Miracle not included.
Client: The Animal Foundation, Las Vegas
Agency: R&R Partners
Executive Creative Director: Arnie DiGeorge
Creative Director: Ron Lopez
Copywriters: Chrissy Deem, Mary Money
Art Director: Rachel Hogan
Senior Brand Manager: Sarah Catletti
Brand Manager: Amber Allen
Agency Producer: Sherpa Pictures
Business Affairs: Pam Petrescu
Don't miss the Brandweek Sports Marketing Summit and Upfronts, a live virtual experience Nov. 16-19. Gain insights from leading sports figures on how they navigated a year of upsets and transformation and what's in store for the coming year. Register.