Pepsi MAX Bus Shelter Makes Riders Think the World Is Coming to an End

That's not the caffeine talking

Headshot of Alfred Maskeroni

Meteors and tigers and aliens, oh my. 

This latest in a string of bus-shelter advertising stunts is one of the more demonic. Unsuspecting bus passengers are terrified by a glass screen showing the street scene overlaid with apolcalyptic scenes of mayhem and destruction. 

At first, they appear genuinely suprised, then skeptical, then mostly amused. Kudos to Pepsi MAX for showing people deconstructing the hoax and hacking it somewhat, too. 

But can't we all just commute in peace?

@maskeroni Alfred Maskeroni is director of video for Adweek.