Pepsi Is Blanketing Coke’s Hometown With Ads as Atlanta Prepares to Host the Super Bowl

It may be Coca-Cola's turf, but Pepsi owns the sponsorship

Pepsi has several out-of-home ads appearing across the Atlanta market in the lead-up to the Super Bowl. Pepsi

If there’s one question that arouses more intense emotions than any other in Atlanta, it’s likely this: “Is Pepsi OK?”

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."