Pepsi Hopes to Energize Soccer Fans With Star Power and a Viral Challenge

The brand's ad push aims to kick off a #PepsiCanBalance craze

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Soccer is the biggest sport in the world, but for a few reasons has always lagged in the United States. Lately, however, attitudes toward soccer have been changing as the MLS expands rapidly into new cities with owners who can poach European stars on the tail ends of their primes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in