Pepsi and Kyrie Irving Flash Back in Time to Show Us Uncle Drew Through the Ages

It's both a soda ad and a movie trailer

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Uncle Drew is back, this time to hype his new movie—and Pepsi, as always.

Pepsi’s feature film, distributed by Lionsgate and starring Kyrie Irving as a cranky, silver-haired baller, is due to hit theaters June 29. A new 30-second trailer of sorts, “Timeless” from Pepsi’s Creators League Studios, looks back at the character through the decades—relentlessly hawking the beverage along the way.

“Nothing works up my thirst for an ice cold Pepsi-Cola like getting buckets,” says the Boston Celtics point guard, in character as a 1970s version of a young Uncle Drew, complete with a dramatic afro, while people roller disco on the court in the background.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in