Pedigree Uses Bus Shelter Ads to Create Urban Dog-Walking Trails

Creates 30-minute strolls recommended for pet health


Here's a nice example of a brand using its ads to help solve a problem. Pedigree wanted to encourage dog owners to give their pets the recommended 30-minute walk each day, so DDB Brussels used bus shelter ads to create dog-walking tour routes through Belgium's largest cities. Each walk was arranged in a loop covering about 2 kilometers, scattered through neighborhoods in Brussels and Ghent. The effort won gold at Belgium's Creative Out of Home Awards earlier this year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in