Parenting Is Overwhelming, Pampers Admits in Sweet New Ads, but We're All in This Together

The brand highlights real parents and the support of 'fellow travelers'

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

They say nothing can prepare you for parenthood, which isn’t exactly a source of comfort for those who are new to the gig and—likely on the brink of exhaustion—could use a few tips or tricks.

In a new Pampers campaign, the uncertainty, fears and everything else that come with parenting are acknowledged in a one-minute spot that aims to paint a realistic picture of what having a child is like.

The ad, created by McKinney, imagines parenthood as a strange new place, where the “locals are rowdy” and you don’t speak the language.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in