The Other Bieber, Letterman and Zellweger Star in Ads for the Other Amazon

Agency finds people who share its famous-name problem

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Sharing a name with a celebrity has got to be a blessing and a curse. But it can also make you mildy famous.

Lynda Pearson and Millie Olson co-founded Amazon Advertising, an agency based in San Francisco. In the video below, they explain that while they and the e-retail juggernaut have filed seperate trademarks that keep each from encroaching on one another's business, it's gotten harder to maintain an identity as the Amazon that's not THE Amazon.

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