Orthodontists Bite Back at DTC Brands With Parody Videos About At-Home Treatments

Hilarious video series from trade group has logged 10 million views so far

Maybe DTC isn't exactly the right way to go. American Association of Orthodontists

There’s a new gadget that can correct your vision problems in the comfort of your own home, for a fraction of the cost of laser surgery at a specialist’s office. Same for those pesky broken bones and crooked teeth, with a remedy-in-a-box delivered right to your door.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.