After Orion Pictures launched in 1978, the label largely focused on genre-heavy storytelling from prominent filmmakers—James Cameron, Oliver Stone and Jonathan Demme, to name a few. When MGM relaunched the name in summer of 2020, the brand refocused its energy in a more inclusive direction, choosing to widen the scope of its storytelling slate to offer a platform for marginalized storytellers.
Now, the brand is recommitting to such efforts with an identity refresh.
On Thursday, July 21, Orion Pictures will officially debut a modernized rebrand of its longstanding logo, signaling a new creative direction for the MGM-owned label.
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