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What kind of cookie does Santa want to find when he arrives to deliver the Barbie Dreamhouse you always wanted?
If you’re asking Oreo, he’s drooling over a sleeve of double-stuffs.
“Oreo is trying to flip the script and ask, what does Santa want for Christmas?” Kamila De Maria, Oreo’s brand manager, told Adweek. “Every year we ask Santa for our wish list, but have we ever stopped to think what does Santa want? We know the big man loves cookies, but does he have a favorite?”
In a 60-second spot, an elf–obviously new to the gig–hurries into a convenience store, muttering, “Oreos for Santa … Oreos for Santa,” to scoop up several packages of the cookies and an orange soda.