OpenAI returned this Super Bowl season with its second commercial, leaning into an expansive idea: the ability to build anything.
The 60 second spot, aired during the end of the first quarter, opens with what appears to be a child’s hand tracing the outline of a cobweb. From there, the spot follows a single through-line of curiosity–moving from classroom notebooks and science books to lines of early code, a Linux DVD slid into an aging computer, and eventually to more modern scenes of building robots and working alongside ChatGPT to code.
The ad positions OpenAI’s Codex–its coding assistant launched last year–as the latest step in a long history of computer coding.
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