Creativity Old Geezers Battle Young Whippersnappers at Basketball in Centrum’s Short Film Guess who doesn't keel overBy Kristina Monllos|July 8, 2014 Share By Kristina Monllos|July 8, 2014 Share Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a group of twentysomething guys. We won't spoil what happens, but you can probably guess. Yep, it's not surprising that in a film made for a multivitamin, we'd see the older gents have still got game. Though that doesn't make it any less entertaining to watch the young punks get schooled. The film was shot in Goat Park in Harlem, New York, and has already garnered half a million views online. Maybe the appeal of watching real people play basketball has something to do with it. Or maybe we're a bit sick of the soccer. Credits below. CREDITS Client: Centrum, Pfizer Agency: Leo Burnett, Chicago Ad or Campaign: "Stay on Top of Your Game" Chief Creative Officer: Susan Credle Executive Creative Director: Jeanie Caggiano Creative Directors: Amanda Butts, Nuno Ferreira Associate Creative Directors: Dave Derrick, Stephanie Simpson Creative Team: Roberto Blanco, Javier Valle, Lauren Wetula Digital Strategist: Ian Beacraft Executive Producer: Juan Woodbury Producer: Mark Phan Production Company: Greenpoint Pictures Directors: Michael Kuhn, Niles Roth Executive Producer: Tatiana Rudzinski Producer: J.P. Bouchard Visual, Special Effects: Utopic Editing: Utopic Editor: Tim Kloehn Music Company: Jira Productions Composer: Dejion Madison Director of Photography: Nate Corbin Adweek Adweek