Longchamp’s “It is not a bag. It is Le Pliage” summer 2021 campaign from creative agency Fred & Farid Los Angeles and Studio Sander Plug became the French accessory brand’s most successful campaign to date. Now they’re hoping to build on that success with two new spots using the same tagline.
“Replay” employs the same music as the original spot to show two women pulling swaths fabric from the end of rolls, which are then combined to make multicolored Le Pliage Re-Play bags, a new line of limited-edition totes, shoulder bags and belt bags made using nylon and other materials left over from previous collections.
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