Old Fabric Rolls Do a Delicate Dance in Playful Ad for Longchamp's Sustainable Bags

The brand's most successful campaign to date sees two new spots

Longchamp’s “It is not a bag. It is Le Pliage” summer 2021 campaign from creative agency Fred & Farid Los Angeles and Studio Sander Plug became the French accessory brand’s most successful campaign to date. Now they’re hoping to build on that success with two new spots using the same tagline.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in