Often Imitated, Burt Reynolds’ Iconic Cosmo Shoot Became an Advertising Go-To for Decades

Everyone from Deadpool to the Burger King rocked the bear rug

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One of the most lasting aspects of Burt Reynolds’ charm was that he straddled the line between safe and risky—the kind of guy you might follow on any journey, even if you thought twice about bringing him home to meet the family.

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