Ad of the Day

Of Course Obsessed World Cup Fans Don’t Have Time to Cook

McDonald's helps fans stay glued to ‘Every Minute’ of the action

A Big Mac would go nicely with that World Cup tensionMcDonald's
Headshot of Erik Oster
By Erik Oster

June 15, 2018

McDonald’s knows that cooking dinner is probably the last thing fans around the world are thinking of while tuning in to the World Cup.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended videos
Related Articles
A police officer holding up Folgers 1850 coffee.
Ad of the Day

Is This Coffee So Good, It’s Criminal?icon-image

By Erik Oster

Creativity

Duracell Shines a Light on Puerto Rico’s Ongoing Struggles in ‘Island Without Power’icon-image

By Erik Oster

Ad of the Day

From Bowie to FKA Twigs, Apple Creates a Powerful Tribute to British Musicicon-image

By Erik Oster

Creativity

Travelers Insurance Tugs on Heartstrings With Emotional ‘Stories of Care’icon-image

By Erik Oster

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Beautiful Things Happen When Video Meets Display

By Criteo

The State of Audio Advertising 2022

By Stuart Feil

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...