Not Into Sports Bars? You Might Prefer This ‘Reality Bar,’ Xfinity’s Spot for Reality TV Lovers

The Miami takeover celebrates the TV platform's 'Reality Week'

A popular sports bar in Miami has temporarily been reimagined as the Xfinity Reality Bar. Xfinity

If the phrase “cabs are here” reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast’s Xfinity might have a marketing ploy that will pique your interest faster than you can say “Jerzday.”

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.