Not Another White Christmas: How Advertising Has Progressed Its Representation

An Adweek roundtable heard from casting directors and creatives on the changes taking place in front of the camera

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Marketers are ensuring the ghosts of Christmas past don’t return to haunt them this holiday season as they are expected to continue their push for wider representation within their ad campaigns.

In 2016, a protest campaign dubbed “#ChristmasSoWhite” took aim at the British advertising industry for consistently featuring predominantly white, straight, middle-class families in their brand campaigns. The goal was, as organizers called it, “to make white Christmas a thing of the past” and to push for more representation in advertising.

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