Nikon Touts Its Heritage in a Poster That Actually Shows a Fujifilm Camera

Flub follows recent photo contest embarrassment

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Nikon's eyeglasses division is very excited about touting the brand's rich history of iconic cameras—so excited, in fact, the group didn't even notice the retro-styled camera featured in one of its ads is actually made by a competitor.

Photographer David McDonald originally noticed the error in an ad he came across in Belfast, Northern Ireland. "I see our heritage through Nikon spectacle lenses," the copy reads.

Unfortunately, the camera shown isn't a Nikon, but—according to the experts at Petapixel—a lightly Photoshopped Fujifilm X100.



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