AdFreak

Nike's Striking Ad With Rex Tso, the Unbeaten Hong Kong Boxer, Isn't About Winning

Michael Mann directs W+K Shanghai spot

By Angela Natividad

October 11, 2017

Some of our favorite sports ads aren’t so much about winning as gritting your teeth against adversity. Nike has always been especially talented at driving this point home.

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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