Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Serena Williams may have stepped down from the tennis world, but the power of her brand and the passion and integrity of her spirit is strong enough to evolve with her. Williams’ post-tennis campaign from Nike, “Never Done Evolving” captured the Digital Craft Grand Prix at the Cannes Lions International Festival of Creativity today.
Nike, with AKQA studios in Melbourne, Portland and São Paulo, used AI to travel back in time to create a match-up between Williams from her first Grand Slam at the 1999 U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in