Nike Calls Serena Williams the Greatest Athlete Ever in This Striking U.S. Open Ad

Quiet, career-spanning tribute spot speaks volumes

At a press conference at Wimbledon in July, a reporter asked Serena Williams how she felt about going down in the history books as "one of the greatest female athletes of all time." She responded simply, "I prefer the words 'one of the greatest athletes of all time.' "

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.