This Nice Ukrainian Man Wants You to Buy Yourself a Roku for Christmas

Quirky campaign encourages 'self-gifting' trend

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As one of the world's most loyal Roku owners, I have to say I'm a bit baffled by the streaming device's official holiday spokesman: Moxkat Grvida, fictional Ukrainian outdoorsman.

In a series of spots from Butler, Shine, Stern & Partners, the affable Grvida tells you why you should buy yourself a Roku for Christmas. Some of his arguments for the TV streaming media gadget are sound, like this: "People who watch movies on the smarty phones … this is how squirrel watches movie.

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