NFL Players Take Touchdown Celebrations Very Seriously in First Campaign of the Season

The players enlist celeb coaches J.B. Smoove and Andy Garcia

J.B. Smoove and Andy Garcia star in new ads for the NFL. NFL

With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.