New York Lottery Posts Fliers in Last-Ditch Search for Winner of Unclaimed $7 Million

Year-old ticket expires Friday

The popular knock against the lottery is that you can play it, but you're an idiot if you do, because nobody ever wins. But a new campaign for the New York Lottery is about a different kind of problem—someone who actually won, but who's yet to claim the $7 million prize, and almost a year later, is about to run out of time.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.
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