AdFreak

New Benjamin Moore Ads Show That Attempts to Match Shades With Other Brands Are Futile

In 'Unmatchable,' living with a 'close-enough' shade is not a viable option

A couple comparing a paint swatch to their wall — Benjamin Moore has launched a new campaign to warn of the potential dangers of “matching” with different brands of paint.FIG, Benjamin Moore

By Sara Century

April 18, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Choosing a color palette for your home isn’t a decision many make lightly. Color theory has suggested that this choice could be even more important than one might think, with studies supporting a link between mental wellness and the colors one surrounds themselves with.

Sara Century

Sara Century is a freelance writer for Adweek.

Recommended articles