Netflix Transforms Viewer Brainwaves Into Music to Promote Telepathy Show

Playing on Sense8's sci-fi theme

To promote its Sense8 series, created by the Wachowskis and J. Michael Straczynski, Netflix and production company Tool crafted "Brainwave Symphony," an electronica recording made in part by attaching electroencephalograph—or EEG—sensors to the heads of eight people who binge-watched the first season and then sat through a common set of visual and aural stimuli.

@GabrielBeltrone gabriel.beltrone@gmail.com Gabriel Beltrone is a frequent contributor to Adweek.