Streaming & OTT

Netflix Is Spending More on Marketing This Year Than Some of Its Rivals Are on Content

Streaming service now has 130 million subscribers and a $2 billion budget for campaigns

netflix-strong-black-PAGE-01-2018 — Netflix recently assembled 47 of its African-American creators and actors to recreate the historic 1958 photo, “A Great Day in Harlem.”Kwaku Alston/Netflix

July 17, 2018

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

As if its $8 billion original content budget isn’t already daunting enough for its competitors to match, Netflix is outspending its rivals in another key area: marketing.

Jason Lynch

@jasonlynch
jason.lynch@adweek.com

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

Streaming & OTT

Netflix Is Spending More on Marketing This Year Than Some of Its Rivals Are on Content

Streaming service now has 130 million subscribers and a $2 billion budget for campaigns

Jason Lynch

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Jason Lynch