Netflix Got Pete Souza, Obama’s Photographer, to Shoot ‘Candids’ of Frank Underwood

House of Cards toys again with the real world

Netflix got Obama's photographer, Pete Souza, to shoot "candids" of Frank Underwood for House of Cards. Photo: Pete Souza
Headshot of Tim Nudd

Netflix has always enjoyed dipping into the real world for its House of Cards marketing. Most famously, it did so with the “FU 2016” campaign via BBH, which included running a campaign ad for Frank Underwood during a Republican presidential debate in December 2015.

Now, as Season 5 approaches, the show is again delightfully blurring the lines between real and fictional by getting Pete Souza, the former chief official White House photographer for President Obama as well as Ronald Reagan, to shoot candid shots—which, frankly, were more than likely at least a little staged—of Underwood (played by Kevin Spacey) and Doug Stamper (Michael Kelly) around Washington, D.C.

“It was a pleasure working with Kevin and Michael and photographing them around some of D.C.’s most recognizable locations,” Souza said in a statement. “Whether photographing the real president or a fictitious presidential character, it’s an exciting experience.”

The pics follow the unveiling last year of Underwood’s official presidential portrait (by British artist Jonathan Yeo) at the National Portrait Gallery, where he was joined by gallery director Kim Sajet and members of the actual White House press corps.

More pics from “a day in the life of Frank Underwood” below.

@nudd Tim Nudd is a former creative editor of Adweek.