MoonPie Shifts Advertising Focus to an Untapped Market: Extraterrestrials

Campaign by agency Tombras sought to make first contact

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Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn’t it time that the industry starts reaching out to the extraterrestrial market?

MoonPie took note of the hearings. In the aftermath of these revelations, the company’s goal became clear: to become the first snack food to build brand loyalty with celestial beings. Partnering with agency Tombras, this led to a global out-of-home campaign unapologetically targeted toward “alien acquisition.”

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