Modelo Honors Cinco de Mayo By Celebrating Mexican American Small Businesses

Forget stereotypical gambits—the brand wants to redirect attention to the community

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

For some, Cinco de Mayo is a time for celebration. For many others, the Americanized holiday is a day full of stereotypes and inauthentic attempts to celebrate the Mexican culture.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in