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MillerCoors Is Bringing Back Clear Malt Beverage Zima for a Limited Time

Taps into '90s nostalgia as the 'citrus malternative' returns

Zima's return comes as the alcopop category has had a resurgence in recent years.Courtesy YouTube: Zima Malt Beverage
By Erik Oster

June 20, 2017

It’s back, and it’s as clear as ever.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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