MillerCoors Is Bringing Back Clear Malt Beverage Zima for a Limited Time

Taps into '90s nostalgia as the 'citrus malternative' returns

Zima's return comes as the alcopop category has had a resurgence in recent years. YouTube: Zima Malt Beverage

It’s back, and it’s as clear as ever.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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