Milky Way ad gets freaky

Taking a note from Masterfoods rival TBWA\Chiat\Day—the shop behind Skittles’ creepy yet captivating “Beard” and “Trade,” spots—BBDO has added to the pantheon of bizarro candy ads with this one for Milky Way. In it, sad, middle-aged Neil is shot down at his date’s door, only to be consoled by a hot girl hiding inside his Milky Way wrapper. Then he bites into her. Isn’t that sweet?

—Posted by Deanna Zammit