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Between Thanksgiving and New Year’s, we’re barraged with branded messages that appeal to our better selves—quiet, almost logoless stories about family, acceptance and selfless giving.
Microsoft’s “3D Holiday,” created by m:united//McCann and Blk-Ops, is no exception … except it leaves the human family behind. Mythological creatures and extraterrestrials merit kindness, too. (That’s pretty much all Star Trek was ever about.)
The minute-long spot follows a young woman who grabs her “Gabe the Yeti” doll and dives into a poster of outer space, where Gabe becomes a real friend.