Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Between Thanksgiving and New Year’s, we’re barraged with branded messages that appeal to our better selves—quiet, almost logoless stories about family, acceptance and selfless giving.
Microsoft’s “3D Holiday,” created by m:united//McCann and Blk-Ops, is no exception … except it leaves the human family behind. Mythological creatures and extraterrestrials merit kindness, too. (That’s pretty much all Star Trek was ever about.)
The minute-long spot follows a young woman who grabs her “Gabe the Yeti” doll and dives into a poster of outer space, where Gabe becomes a real friend.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in