Microsoft’s ‘3D Holiday’ Ad Is a Whimsical, Out-of-Earth Inclusion Parable

Where values meet imagination

Between Thanksgiving and New Year’s, we’re barraged with branded messages that appeal to our better selves—quiet, almost logoless stories about family, acceptance and selfless giving.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.