Unless you’ve been lost at sea, you’ve probably heard about the giant robotic squid that Old Spice deployed last weekend for a wacky, high-profile internet game on Twitch. (It generated plenty of ink!)
The breathtaking beastie starred in a game called S.Q.U.I.D. (Shared Quests Uniting Individual Dudes), which was live-streamed Friday, Saturday and Sunday at OldSpiceTwitch.com. Wieden + Kennedy staged the competition to introduce the brand’s Krakengard line, which features a tentacled ocean creature on every product label.