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While many still think of DNA testing primarily as a way of learning about your geographic and ethnic heritage, 23andMe’s new ad campaign focuses on helping you understand the many other data points that can be revealed when you examine your genetic makeup.
With inscrutable names like MC1R or ALDH2, these genes aren’t the easiest thing to picture. But by personifying their effects (red hair and alcohol flush reaction, respectively), the campaign from 72andSunny New York certainly helps you visualize them in a new way.
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