Meet Leo, the World’s Creepiest, Hungriest, Most Lecherous Gambling Mascot

A fatal attraction to fresh meat

It isn't often you watch a 30-second spot that leaves you with feelings you can't understand.

For online casino Leo Vegas, London ad agency Now has released "Carcass," the first of a two-part series featuring client mascot Leo, the "undisputed king of mobile casino." 

The spot opens with Leo leaning against a bar and eyeing some (literal!) fresh meat across the way. It's an irresistible lure: He saunters over and takes its stub of a hand, leading it to the dance floor, where the pair get familiar in ways that leave us, well, queasy at best. 

The ending should surprise no one, and should even come as reassurance—the fact that Leo is still in the bar suggests he didn't have sex with his food before partaking. Maybe he even took his first bite on the dance floor, after feeling up that naked waist. 

"In a category that plays by some heavily entrenched rules, we worked with Leo Vegas to create something fresh and, importantly, something that felt different to the competition," explains Now executive creative director Remco Graham, who scored his mighty title—as well as a coveted partnership slot—earlier this year. 

"Leo Vegas trusted us to push the boundaries, and we're really pleased with the results."

To this, U.K. Country Manager Shenaly Amin of Leo Vegas adds, "We're on a mission to let the world know about Leo Vegas"—mission accomplished, as what we've seen we can't unsee—"and in a market with such fierce competition, we knew we had to do something different to stand out. Leo Vegas is the King of Mobile Casino, but he's just as happy playing down his local social club as he is walking down the strip in Vegas." 

This isn't as weird a connection as it seems at first glance. From the perspective of the predator, why not roll the dice after seducing your lamb to the slaughter? 

But it's key here to remember the cardinal rule of Vegas, even if you're not in Vegas: The house always wins; the predators are prey. And being able to gamble anytime, anywhere, probably consumes some people just as swiftly—maybe even just as willingly—as the faceless carcass in this star-crossed rendezvous. 

So, Leo's sexy adventure is strangely apt, though perhaps not in the way Leo Vegas intended. 

CREDITS

Client: Leo Vegas

UK Country Manager: Shenaly Amin

Agency: Now

Executive Creative Director: Remco Graham

Creative Team: Clint Harding & Juliet Kent

Head of Film & Content: Jeremy Muthana

Account Director: Jack Howker

Account Manager: Jessica Woolley

Planner: Michael McCourt

Production Company: Biscuit Filmworks

Directors: Big Red Button

Producer: Sara Cummins

Executive Producer: Orlando Wood

Production Manager: Lucy Chambers

DOP: Richard Mott

Editing House: The Work

Editor: Rachael Spann

Grade – The Mill

Colourist – James Banford

Post-Production: Electric Theatre Collective

Audio Post: Factory Studios

Sound Engineer: Phil Bolland