Meat Made From Veggies? Nah, Arby's Would Rather Invent Veggies Made From Meat

And the chain is even sharing its recipe for 'Marrots'


Few food trends are as buzzy right now as plant-based meats, like the patties from Impossible Foods being added to menus at Krystal, Burger King and more.

But Arby’s, which has built its brand in recent years on a simple premise—”We have the meats”—is going in a very different direction.

The chain today unveiled its first recipe for a vegetable made from meat, in this case a “Marrot” made from turkey and formed into the shape and color of a carrot.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in