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Chickens might not fly much in life, but in death, a few of them got some pretty good air time with this odd U.K. stunt for McDonald's new Chicken Legend sandwich.
A spot recapping the effort opens with ingredient action shots that are slightly more melodramatic than standard-fare food porn. The finished recipe is placed in a box and strapped to the back of a remote control car.
The whole package proceeds to perform an Evel Knievel-style jump over a couple of McDonald's tractor trailers, all under the direction of RC car world champion Lee Martin.
Why does this chicken patty get to jump over trucks? Because advertising puns! It's a Chicken Legend, and legends do fearless things, and what better way to sell sandwiches than to project human qualities like courage onto inanimate food like chicken cutlets.