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LONDON—Most people in the U.K. have cereal or toast for breakfast, unless they’re frying up a full English breakfast, crushing some avocado or whipping up something fancy on the weekend. But McDonald’s, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals.
The cinematic 60-second digital and social ad, titled “Breakfast, Done Properly,” aims to show McDonald’s breakfast items not just as an “antidote to a bad morning” but as a treat for all occasions.
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