McCann Created an Escort Service That Had a Macabre Surprise for Anyone Who Tried It

And you thought Ashley Madison was scary

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Illegal prostitution has always been fraught with the risk of violence, but today the internet provides broader scope and anonymity. Alongside the sense of entitlement that some people get when they pay for something, this both strengthens the industry while making it harder to see its victims.

That's why French organization Le Mouvement du Nid launched its own escort website, with help from McCann Paris.

Wait, what…? 

At first glance, Girls of Paradise looks like a basic escort service.

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