AdFreak

Maya Angelou's Voice Infuses This Colorful, Empowering 'This Girl Can' Sequel to Get Women in Sports

Watch for the fire in their eyes

By Angela Natividad

February 28, 2017

Even in death, Maya Angelou is making ripples with her poetry. After her rich and nourishing vocal cameo in Apple’s “Shot on iPhone” campaign last year, her voice returns to us as the backbone to “This Girl Can: Phenomenal Woman,” a Sport England ad meant to encourage more women to exercise.

Angela Natividad

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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