Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Even in death, Maya Angelou is making ripples with her poetry. After her rich and nourishing vocal cameo in Apple’s “Shot on iPhone” campaign last year, her voice returns to us as the backbone to “This Girl Can: Phenomenal Woman,” a Sport England ad meant to encourage more women to exercise.
Created by FCB Inferno and directed by Somesuch’s Kim Gehrig, the colorful, energetic spot features women of all stripes, engaging in a wealth of physical activity.