Maya Angelou's Voice Infuses This Colorful, Empowering 'This Girl Can' Sequel to Get Women in Sports

Watch for the fire in their eyes

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Even in death, Maya Angelou is making ripples with her poetry. After her rich and nourishing vocal cameo in Apple’s “Shot on iPhone” campaign last year, her voice returns to us as the backbone to “This Girl Can: Phenomenal Woman,” a Sport England ad meant to encourage more women to exercise.

Created by FCB Inferno and directed by Somesuch’s Kim Gehrig, the colorful, energetic spot features women of all stripes, engaging in a wealth of physical activity.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in