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Building on Apple's "Shot on iPhone" campaign, TBWA\Media Arts Lab gives us "The Human Family," a new spot with Maya Angelou narrating her poem "The Human Family."
The structure is simple, and reminiscent of a wedding montage (if only the latter were this short!). Against a white background, photos and videos of different faces and families—of all colors, sizes, ages and orientations—flicker by, with the credit of each iPhone photographer underneath.
As they move past us and into oblivion, like the firefly residue of memory, the late Maya Angelou reads her poem "The Human Family" in the background.