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After Russia invaded Ukraine, millions of Ukrainians were displaced, many arriving in Poland. The humanitarian crisis moved Mastercard to helped get them settled to alleviate a housing crisis. The brand’s effort, “Where to Settle,” earned the Sustainable Development Goals Grand Prix at Cannes today.
The Glass Lion for Change went to an effort to help domestic abuse victims for the Korean National Police Agency, “Knock Knock” by Cheil Worldwide, while the Grand Prix for Good prize was awarded to Havas Paris’ “Anne De Gaulle,” which brought awareness to a French foundation that provides care and support for people with neurodevelopmental conditions.
Sustainable Development Goals Lions
The Russian invasion of Ukraine found Europe facing the biggest migration crisis since the time following World War II, with millions flooding into Poland’s biggest city, Warsaw, which created a housing crisis.
Mastercard jumped into action with the help of McCann Poland, using data to build the site “WhereToSettle.”...
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