Man-Butts Gyrate to Sell Women Skin Cream

Vichy's 'Booty Break' is a full-screen rump romp

If there’s one thing that generally doesn’t get much attention—in life or mass marketing—it’s the man-butt. After the male stripper flick Magic Mike opens Friday, that may change. Add to that a new Vichy skin-care campaign where a bunch of guys drop trou to convince us gals to buy cellulite cream, and suddenly everything’s coming up gyrating bums! Vichy's "Booty Break" microsite, created by Montreal's Agence Tuxedo, plays a saucy French pop soundtrack while parading across the screen a number of tight ends that will shake, flex, dance and get slapped on demand.

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