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There’s a tricky dichotomy in auto advertising. A car can represent freedom and possibilities, permission to literally and figuratively navigate the world around us without restraint. Yet marketing an automobile is, in a way, inherently limiting.
After all, there are only so many ways to show a car cruising down the highway. The feeling of control that comes from operating a vehicle is a sensation that can only be authentically captured in person. How can a brand creatively reproduce that feeling for consumers outside the showroom while remaining fresh in the face of overused imagery?
Faced with the challenge, Lincoln
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